For Researchers

The difference between a request and a brief. Seven elements every brief needs before the research begins.

Connecting this quarter's study to last year's survey to the interviews from eighteen months ago.

What a new researcher needs in their first month, and why most of it probably is not documented.

Format, structure, and making findings land in the format stakeholders actually consume.

Duplication is expensive, common, and invisible. Here is how to prevent it.

Findings are not recommendations. Recommendations are not decisions. Most research stops at findings.

Twelve incoming requests, capacity for four. How to choose and how to say no with evidence.

The difference between observations and insights. Most research stops at observations.

What the report should contain and why assembling it probably takes a week when it should take a day.

The resignation test. What your programme would lose if the key person left on Friday.

A structured diagnostic across five dimensions. Score honestly and see where the gaps are.

The most politically dangerous moment in research. What to do when the findings are unwelcome.