How to Present Experiment Results to Leadership

The next time you present experiment results to leadership, imagine they ask: 'What decisions have been made based on these results?' Could you answer that for every result you present?

The Structure

1. Start with the headline (2 minutes). Lead with the business insight, not the test count.

2. Connect to business objectives (3 minutes).

Checkpoint: Can you produce this slide in under five minutes? If your experiments and business objectives are connected in a system, this is a filter. If they live in separate places, this slide requires manual reconstruction every time.

3. Present results as stories (15 to 20 minutes). The question, the evidence, the finding, the decision.

Checkpoint: For the experiments you plan to present next, can you state the decision that was made for each one?

4. Show patterns (5 minutes).

Checkpoint: Can you identify the top three patterns from your programme's experiments over the past two quarters?

5. Make clear asks (3 minutes). Approval to implement, expand into a new area, or challenge a current strategy.

What Good Looks Like

If you worked through the checkpoints, you have probably identified whether your presentation preparation is assembly or reconstruction. The presentation method is not the hard part. The hard part is whether the underlying data is already connected.